Steve Ballmer looked relaxed on stage. Dressed down in a short sleeve shirt and pants, he smiled, he cracked jokes, and he energetically rallied the 2000-strong crowd of developers at the opening keynote to Microsoft?s Build conference on the company?s leafy Redmond, Washington campus.
It was a very different Ballmer on stage than we saw at other events in the past year, including last week?s stiff and formal Windows 8 launch event in New York City. The energetic tenor of Ballmer?s keynote and the second, Windows Phone 8-focused keynote, reflected the conference?s underlying theme of building out the Windows app ecosystem.
?In case it?s not clear, we?re all in with Windows 8,? Ballmer enthused during Tuesday?s Build opener. ?Every group in Microsoft has contributed something that?s optimized for Windows 8 and Windows Phone 8 and touch.?
Tuesday?s keynote was clearly aimed at its audience of attending developers. But six trends and takeaways emerged from the talk that paint a clear picture of Microsoft?s view of the world.
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